05 · emails · give, give, give, then ask
Four emails per journey. Three of them sell nothing.
Each ad route gets its own sequence. Emails one to three earn her trust with genuinely useful information, no product, no price. Email four makes the one ask: the review from £499, with the Test + Scan upgrade at £1,399.
Sequence follows the ad she clicked
Why give three times first
The reasoning
Claire has been sold to, and dismissed, for years. Three emails that help her without asking for anything are the only credible way to earn the fourth. Every sequence is generated from her quiz answers, so the tips reference what she actually told us; the sell email arrives only after the gives, and never before day nine.
Copy is draft campaign material in the Never Guess voice, clinical review before sending. Not medical advice.